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Why do people KEEP pressing the button in /r/button. Is it reward gratification or some other motivation

Dr. Aris Thorne
Dr. Aris Thorne
Senior Science Editor · Feb 19, 2026 · Updated Apr 13, 2026

People want to push it as close to zero as possible to get the rarest color. Take heart though, you had to be registered by April 1st to press it, so eventually there won't be anyone else to press it and we'll all be disappointed at the outcome together.

49
Words

1 min
Read Time

#308
of 500 in Psychology

-28%
vs Category Avg

The Short Answer

People want to push it as close to zero as possible to get the rarest color. Take heart though, you had to be registered by April 1st to press it, so eventually there won't be anyone else to press it and we'll all be disappointed at the outcome together.

Analysis

Key Concepts: Press, people, want

This explanation focuses on press, people, want and spans 49 words across 2 sentences. At 28% below the average Psychology explanation (68 words), the answer takes a direct, no-frills approach — sometimes the simplest explanation is the most effective.

What This Answer Covers

This is a focused, single-point answer that gets directly to the core of the question without detours.

How This Compares in Psychology

Ranked #308 of 500 Psychology questions by answer depth (top 62%). This is in the concise tier — a focused explanation that prioritizes clarity over exhaustiveness. Many readers prefer this level of directness.

Frequently Asked Questions

Is there a simple explanation for why people keep pressing the button in /r/button. is it reward gratification or some other motivation?

People want to push it as close to zero as possible to get the rarest color. Take heart though, you had to be registered by April 1st to press it, so eventually there won't be anyone else to press it and we'll all be disappointed at the outcome…

How detailed is this explanation compared to similar Psychology questions?

This is a focused answer at 49 words, ranked #308 of 500 Psychology questions by depth. The key concepts covered are press, people, want.

What approach does this answer take to explain people keep pressing the button in /r/button. is it reward g?

The explanation uses direct explanation across 49 words. It is categorized under Psychology and addresses the question through 1 analytical lens.